PA SALIEU - WESTERN UNION CONCEPT

OBJECTIVE

TO COME UP WITH A CREATIVE GIFTING IDEA TO PUSH TO A LIVE STREAMING EVENT FOR PA SALIEU’S MIXTAPE LAUNCH PARTY CALLED ‘SEND THEM TO COVENTRY.’

CONTENTS

BAYY CREATED A GIFT BOX CONTAINING A CUSTOM ‘SENT THEM TO COVENTRY’ TRACKSUIT, SOCKS, PA SALIEU BRANDED RIZLA, CBD GUMMIES AND CUSTOM MAGGI PRODUCTS. THE BOX HAD A GAMBIAN THEME INCLUDING THE WESTERN UNION PACKAGING AND REBRANDED MAGGI LIQUID SEASONING.